The Programme
8:00 – 9:00|Registration
9:00 – 10:30 | Dealing with the Business Crisis
- The basic causes of the business crisis
- How customers and companies are cutting down their purchases
- Four different ways companies can deal with the crisis
- The need to establish an early warning system
- The need to establish a scenario planning system
- Seeing the crisis as a time of new opportunities
10:30 – 11:00 | Coffee-Break with Bella
11:00 – 12:30 | How Marketing’s Role is Changing
- The CEO sets the role of marketing for good or bad
- What are the roles and responsibilities of the Chief Marketing Officer
- Helping marketing and sales work better together
- Making marketing more financially accountable
- Why marketing should be the company’s growth engine and planner
12:30 – 14:15 | Lunch with Forum and ELEMAG Gourmet Supermarkets*
14:15 – 15:45 | Finding New Opportunities
- Using ideation techniques to find new ideas
- Using blue ocean thinking to find new ideas
- Using lateral marketing thinking to find new ideas
- Using metaphor thinking to gain customer insights
15:45 – 16:05 | Coffee-Break with Bella
16:05 – 17:30 | Bulgarian Business Leaders Presents Practices and Ideas
- Philip Kotler Responds to Their Ideas
- Summary of the Main Ideas and Conclusions
* Main lunch will be served in Forum restaurant
(entrance valid only with blue, green and silver pass)
VIP cocktail with Prof. Kotler, hosted by ELEMAG Gourmet Supermarkets
will be served in Hall 10 on 8 fl. (lifts N:8 and N:9, next to
0 West Entrance of Hall 1, entrance valid only with VIP pass).
The personnel of the event will help you to find the venue for your lunch.
