Philip Kotler
was born on 27 May 1931 in Chicago. He received his master's degree at the University of Chicago
and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work
in mathematics at Harvard University and in behavioral science at the University of Chicago.
- Professor Philip Kotler is the world’s foremost expert on strategic marketing,
voted the first Leader in Marketing Thought by the American Marketing Association
and named The Founder of Modern Marketing Management by the
Handbook of Management Thinking. - He is the S.C. Johnson & Son Distinguished Professor of International Marketing
at the Kellogg School of Management at Northwestern University, Illinois. - He has been given numerous prestigious prizes for his contribution to modern marketing
achievements, along with honorary degrees from 12 universities in the US and other countries. - He was selected in 2001 to be the #4 major management guru by the Financial Times.
In 2008, the Wall Street Journal listed him as the 6th most influential person in business thinking.- He is the author of over 35 books and more then 100 articles which continue
to define the evolving discipline of modern marketing management. - Kotler’s recent work on evolving marketing strategy and practice places him at Number 11
in the current Thinker’s 50, the list of the world’s top business thinkers in all fields. - Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin,
Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of
marketing strategy, planning and organization, and international marketing. - He presents seminars in major international cities around the world on the latest
marketing developments to companies and other organizations.
Some of Kotler’s most popular books are:
- Marketing Management: Analysis, Planning, Implementation and Control (13th edition),
the most widely used marketing book in graduate business schools worldwide - Principles of Marketing
- Marketing Models
- Strategic Marketing for Non Profit Organizations
- The New Competition
- High Visibility
- Social Marketing
- Marketing Places
- Marketing for Congregations
- The Marketing of Nations
- Kotler on Marketing
