A Seminar with Professor Philip Kotler
THE BUSINESS OF MANAGING AND MARKETING
IN THE AGE OF TURBULENCE
On 23th September 2009, at 9:00 am, Hall 1 of National Palace of Culture,
you will have the unique chance to meet Prof. Philip Kotler, the inventor of modern marketing
and still considered the most influential expert on strategic marketing.
"Dear Business Executive:
You are in the midst of witnessing and experiencing dramatic changes and challenges.
The powerful forces of globalization and technological advances are causing today’s markets
to change at an incredible pace. We are witnessing intense competition, the growing economies
of China and India, explosive product proliferation, a power shift from manufacturers to giant retailers,
growing consumer price sensitivity, a diminishing effectiveness of advertising, sales promotion,
and sales force, and a disconcerting decline of brand loyalty. We are also witnessing
a global financial crisis. The old marketing may be failing us…
Come to this seminar where I will share with you the latest ideas on strategic and tactical marketing
and how these ideas will equip you and your partners to win and dominate your chosen markets."
Professor Philip Kotler
Kellogg School of Management
Northwestern University
